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The Research on How to Deal with Missing Data in Surveys on Public Satisfaction towards Government Websites

Li Haitao;Song Linlin;School of Information Management Sun Yat-sen University;  
How to deal with the contradiction between the large sample data in need and the valuable missing data in the government public satisfaction questionnaire(GWPSQ) data collection? We need to investigate the reasons mechanisms and approaches of the missing data in GWPSQ.Firstly,it explores the missing data mechanism on analysis of the reasons of missing data in the GWPSQ.Secondly,it provides the multiple imputation method which is suitable to the GWPSQ on analysis of existing questionnaires missing data processing methods and its applicability.At last it carries out the multiple imputation method for the missing data in the GWPSQ.The achievements of the research offered a new method for the missing data processing of the GWPSQ.
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